If you’re a small business owner or marketing manager for a small business, you know how tough it can be to stand out in the digital world. Competition is fierce, and there are so many new ways to market your products that keeping up with them can be challenging. There’s also the constant pressure from social media and other online outlets to “keep things fresh” and update your content regularly.
1. You Need Digital Marketing to Grow Your Business
We can all agree that the digital marketing landscape is constantly changing. But what’s not changing is the need for businesses, small and large, to find ways to connect with their customers online effectively. Businesses of all sizes must step up their digital marketing efforts. We’re living in a time when consumers are more digitally connected than ever. They’re browsing websites, reading reviews, checking social media, and shopping online – all from the convenience of their smartphones. If you’re not creating enticing digital content, promoting it on the proper digital channels, and tracking your progress, you’re losing money hand over fist.
2. You Need a Solid SEO Strategy
If you’re not paying attention to SEO, you’re missing out on a huge opportunity to grow your business. SEO Services are long-term strategies that pay off big time in the long run. It will take time to see results, but it’s essential to get started now. If you’re unfamiliar with SEO, it’s the process of increasing the traffic a website receives by getting it to rank higher in search engine results. The higher your website ranks, the more traffic it will receive. This means more potential customers discover your business and, in turn, buy your products.
3. Consumers Are Constantly Online
The amount of time people spend online daily is staggering and growing yearly. It’s also impacting the way people shop. Many consumers use the internet to research products before going to a store. And that’s not just for big purchases, either. People are even doing this for everyday items like groceries and toilet paper. If you’re not putting at least some effort into marketing your products online, you’re likely missing out on potential sales.
4. Google Is Becoming More Important By the Day
Google is taking over the internet, and it’s happening at a rapid rate. Google not only has a virtual monopoly on search engine traffic, but the numbers show it’s continuing to grow. Google is also dominating the digital ad space. Its dominance is only expected to increase. Google knows how important digital marketing is for companies of all sizes. That’s why it’s constantly coming up with new ways to help businesses thrive.
5. Together, Facebook and Google Have a 75% Market Share
Facebook and Google are not only the two most significant search engines in the world, but they’re the two most prominent digital marketing platforms. A recent study found that Google and Facebook accounted for 75% of all digital ad spending in 2017. If you want to succeed online, you need to find a way to get your products in front of people searching for them. And the best way to do this is through digital marketing. If you’re using Facebook and Google Ads, you have access to the two biggest advertising platforms in the world.
6. Mobile Ads Are Only Going to Become More Important
As most people know, mobile is taking over the world. But what many don’t realize is the vast opportunity in mobile advertising. More people are using the internet on their smartphones than on their computers. This means people are probably shopping when they are on their smartphones. They’re also probably checking their Facebook, Instagram, or Google emails. This makes mobile ads the perfect opportunity to get your products in front of potential customers.
Reaching customers online is crucial if you want to build a successful business. Make sure you have a solid digital marketing strategy to reach customers on all their digital devices. You need digital marketing to succeed in today’s digital world. Consumers are constantly online, Google is becoming more critical daily, and mobile ads will only become more important.