Where would businesses be without search engine optimization? It’s through SEO that companies get noticed by potential customers, leading to sales, profit, and growth.
For any new business online, it’s almost impossible to stand out if you don’t rank highly on platforms like Google. That’s particularly important for eCommerce sites which rely heavily on online sales to make their money.
If you’ve recently launched an eCommerce business, or you’re thinking about starting one, these are the reasons why you need to prioritize SEO.
Creating Brand Awareness
There are multiple ways to inform people that your business exists. You can use word of mouth through your friends and family, you can advertise on social media, or you can use SEO. The one that’s most likely to be effective in the early days is the last of those options.
When you have good SEO, you appear above your competitors in an online search. That can have a major impact on your business. The difference in click rates between first- and second-page results is massive because people typically trust the highest results to be the best. If you get your site near the top, not only does that make people instantly aware of your brand and possibly prompt a purchase, it may also lead them to suggest you to others.
Boosting User Experience
You want the people who visit your site to enjoy their experience there. This is how you generate conversions and turn customers into repeat shoppers. While elements like ease of use and appealing design play a part in this, so too does SEO. Keyword data can really help you to get into the minds of your customers, and, in turn, appeal to them in a way that’s most effective.
If you’re clueless about how to do this, you may wish to consider the help of an eCommerce SEO Agency. A company like Cake Commerce understands the importance of eCommerce SEO, and so their services are designed to make your website stand out in search engines. Keyword research is one of the first things they do for their clients, so if this is where you’re stuck, their help should prove essential.
Targeting From Desire To Purchase
The average buying process plays out across various stages, from desire to research to purchase. What’s great about SEO is that you can target different areas of your sites to the relevant stage using the right keywords. This makes your business stand out to customers, whether they’re contemplating a product or deciding to buy one. Without SEO, you wouldn’t be able to target people so efficiently across the whole process.
Exploiting Long-Tail Searches
You might think that Google has seen every possible search term people could come up with by now. However, up to 15% of daily searches on the platform are for something new. These searches don’t tend to come back with as many results because they’re more specific. However, that’s something that can work to the advantage of eCommerce businesses.
This is because of how their sites are structured, with many going into increasing detail to pinpoint the products that people want. By using scalable SEO, you can use the hierarchical layout of your website to take advantage of these long-tail searches and boost your sales.
The sooner people notice your eCommerce site, the sooner your business can become profitable. Apply the right SEO techniques, and it shouldn’t take long for the money to start rolling in.