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Don’t Forget About The Box! Here’s Why The Right Packaging Is So Important To Your Business

Don’t Forget About The Box! Here’s Why The Right Packaging Is So Important To Your Business

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Every business owner is always looking for ways to save money, to trim the fat from the budget and to claw back time and resources wherever possible. It’s not that business owners are necessarily thrifty by nature, but especially right now with the marketplace and the economy as unpredictable as it is, everyone needs to always have one eye on that outgoing column. However, those same business owners will tell you that sometimes you need to make that extra push. That there are some elements of your business that you simply can’t afford to skimp on. And for any business whose work includes distribution or order fulfilment and shipping, packaging is one of those elements.

Now, we can see why it might seem like packaging would be something you could look at giving a little less care and attention. After all, the customers care about what’s inside, right? Well, that may be true, but to not take your packaging seriously is to seriously undermine and undervalue both your product and your business. Here are just a few reasons why you should start moving packaging to the top of your priorities list.

Good Packaging Reflects Your Brand

It’s important to remember that every point at which the customer or client engages with anything from your business, whether it’s a virtual greeting, an advertisement, or the box containing what they have ordered, is an opportunity for you to stand out. You wouldn’t want a marketing email to misrepresent your business ethos, and you certainly wouldn’t want a sub-par package to reflect the care, craftsmanship, and hard work that has gone into their order. Good packaging shows experience, expertise, and thought, and aren’t those qualities you want to convey?

Good Packaging Saves On Potential Damage

Now, this point may sound like we’re stating the obvious here, but one of the most important reasons to invest in good quality packaging is that there is not a one size fits all solution that will ensure the safe arrival of absolutely anything. If you’re serious about wanting to guarantee the efficient delivery of your product, then you should invest in a tailored industrial packaging solution. 

Whether you’re shipping sacks of pet food or packages of pharmaceuticals, there is a specific packaging machine that will work for you. If you’re looking to learn more about investing in a packaging or cartooning machine, BluePrint Automation specializes in B2B industrial packaging machines solutions for a whole range of different industries.

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Customers Will Remember Bad Packaging

This ties into our first point, but with things the way they are right now and competition as fierce as it’s ever going to be, you simply cannot afford to leave a bad impression on your customer or client base. Everyone is fighting tooth and nail to stay afloat and something as simple as having your product get damaged in transit could put you on the back foot. It’s not just for B2B sales, either. With record numbers of people doing their shopping online during the pandemic, everyone has got a lot less patience for anything resembling sub-standard customer service.

Good Packaging Cuts Down On Waste

Businesses around the world are making greater and greater efforts to eliminate unnecessary waste and to reduce their carbon footprint, and excess packaging has always been one of the biggest offenders in this category. How many times have you had to throw out a wastebin’s worth of packaging for an item that would fit in the palm of your hand? Going back to what we were saying about good packaging representing your brand ethos, being responsible with your materials is a great way to send a good message out there.

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