Videos can serve as useful promotional and educational tools for businesses and other institutions. The combination of audio and video appeals to multiple human senses and keeps the audience’s comfort zone.
With video-sharing platforms like YouTube, Instagram, and Facebook dominating the Internet, many businesses are investing in video production. This article discusses a few questions you need to ask yourself before investing in video production.
What Is the Aim Behind Producing Videos?
Before investing in video production, you need to determine the objective of producing videos. New York has around 16,091,772 Internet users. According to a leading report, 90% of online shoppers find videos helpful in making shopping decisions.
Most companies want to make videos that can be put on their website to communicate the organization’s value to the audience. Some companies want to produce videos to create brand awareness. Whatever the purpose, you need to have a clear idea about it to communicate it to the experts of video production in NY.
Who Is Your Target Audience?
The total population of NYC is 8,622,698 which include 4,112,539 males and 4,510,159 females. Many organizations get caught up in what they are and who their target audience is. These things are crucial for the success of your video campaigns. The audio and visuals have to communicate in the right manner to appeal and resonate with the audience you are trying to reach.
If you are producing videos targeting women, you need to set a tone for visuals, messaging, and music. Similarly, suppose you are creating videos for engineers looking for tools, the video’s style, message, and creative direction will take a 180°C turn.
Where and How Will You Use These Videos?
New York is a large city. According to recent stats, New York City has around one million retail establishments. The city has approximately seven million Facebook users. For effective video production in NY, you need to figure out how you plan to use these videos and where. It is necessary to identify where your video fits in the customer’s buying journey.
If you want to create brand awareness or want more visitors to your website, you can post these videos to your Facebook account.
What Kind Of Videos Do You Want to Produce?
The right type of video for the campaign depends on your target audience. According to 2017 estimates, 9.4% of the NYC population is 25 to 29 years. You need to perform thorough audience research to know your audience preferences. It also depends on how you want to portray your brand.
Some brands prefer traditional videos delivering a social message. In contrast, some brands want to focus on the fun element by making comedic videos.
What Is Your Budget?
It is an important question to ask yourself before contacting any video production company. If you have a smaller budget, you can produce smaller videos. If you have a bigger budget, say $10,000 plus, you can make a series of videos or commercials for televisions.
What Should Be the Ideal Length Of Videos?
The ideal length of videos depends on where you want to post the videos. If you’re going to use the video on social media for conversions, it should be at least one minute long. It should be long enough to cover the entire message/process if it is a tutorial or demo video.
To sum up, these are some critical questions you need to ask when investing in video production.